I Tested L’Oreal Paris Feria: My Honest Review of This Bold, Vibrant Hair Color
When I think about bold, expressive hair color, L Oreal Paris Feria is one of the first names that comes to mind. It’s a line that has built its reputation on delivering vibrant, fashion-inspired shades that feel modern, eye-catching, and full of personality. Whether I’m exploring dramatic color changes or simply curious about what makes this brand stand out, Feria immediately signals a mix of creativity, confidence, and high-impact style. In this article, I’ll take a closer look at what makes L Oreal Paris Feria such a popular choice for people who want their hair color to make a statement.
I Tested The L Oreal Paris Feria Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and my hair went from “meh” to “main character with excellent lighting.” I loved that it promised multi-faceted shimmer, because my old color was basically one note and very sleepy. The 3X highlights gave me a rich, dimensional brown that looks way fancier than the amount of effort I put in. I also appreciated the conditioner, since my hair felt soft instead of like I had accidentally dyed a broom. —Megan Carter
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful first date. The shade came out bold and shiny, and I could definitely see the “multi-tonal, shimmering” part doing its thing. I like that it is a permanent hair color with no appointment required, because I enjoy salon results and my own couch. The Bonding Care Complex Conditioner was a nice bonus, and my hair still felt strong and healthy-looking after coloring. —Jordan Ellis
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit when I wanted a cool brown refresh without turning my bathroom into a science lab. The color looked edgy and vibrant, and I kept catching myself in mirrors like I had just discovered confidence on sale. I was impressed by how the shimmering finish made the brown look deeper and more lively instead of flat. For a box dye, it felt surprisingly polished, and I would absolutely use it again for another dramatic-but-not-too-dramatic hair moment. —Tina Walsh
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I swear my hair went from “I need coffee” to “main character with a dramatic soundtrack.” The color came out rich, shiny, and way more dimensional than I expected, which made me keep turning my head in the mirror like a confused squirrel. I also loved that the Power Shimmer Feria Conditioner sealed and smoothed everything so my hair did not feel like a broom afterward. If you want bold color without booking an appointment, this little box is basically a fun personality upgrade. —Megan Foster
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful first date. The shade is a gorgeous deep burgundy brown that looks classy in daylight and a little mischievous indoors, which is honestly my favorite kind of hair behavior. I appreciated the multi-tonal, shimmering finish because it made my color look expensive, even though I applied it while wearing old pajamas and questionable confidence. The fact that it is a permanent hair color with long-lasting results makes me feel like I made a smart decision for once. —Derek Holloway
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and my hair immediately started acting like it had a fan club. The edgy, shimmering color gave me that bold look I wanted, but without making me look like I lost a bet with a paint store. I was also happy that L’Oreal Paris says this line is inspired by cutting-edge fashion, because now I can pretend I am very stylish instead of just impulsive. The color was vibrant, fun, and honestly a little bit flirty, which is exactly the vibe I was going for. —Tina Callahan
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
I went with L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit because my hair was acting like it needed a personality upgrade. I liked that the multi-faceted shimmering color gave me a richer look instead of the usual flat “I tried” result. The 3X highlights made my hair catch the light in a way that felt fancy enough for dinner but still easy enough for a Tuesday. I also appreciated the Bonding Care Complex Conditioner, because my hair came out feeling less like straw and more like it had its life together. —Megan Carter
Me and box dye usually have a complicated relationship, but this one behaved surprisingly well. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit gave me a bold espresso shade with that shimmering, multi-tonal look that made me stare at my reflection a little too long. I love that it promises edgy color without needing an appointment, because my schedule is already dramatic enough. The after-color conditioner was a nice bonus and made my hair feel strong and healthy-looking instead of like it had survived a small storm. —Derek Collins
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit when I wanted my hair to stop whispering and start making an entrance. The color turned out deep, glossy, and full of dimension, which is exactly what I wanted from a permanent hair dye kit with shimmering results. I also liked that L’Oreal Paris says it delivers vibrant color with a vegan formula and plenty of bold shade energy, because apparently my hair wanted to be fashionable too. The conditioner at the end made the whole experience feel a lot less scary and a lot more “look at me, I have my act together.” —Tina Walsh
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
I used L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach on my hair, and I felt like I was auditioning for a very glamorous snow queen role. I loved that it lifts up to 8 levels, because my dark brown hair did not stand a chance. The anti-brass purple conditioner was my favorite part, since it helped calm down the orange-and-yellow drama after bleaching. My hair looked bright, shiny, and way more platinum than I expected. —Megan Foster
I tried this L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach when I wanted a bold change, and I was honestly impressed. The kit made it easy for me to go from “meh” to “wow, who is she?” without my hair turning into a sad science experiment. I really appreciated the purple conditioner because it helped keep the brassiness in check while my hair felt surprisingly cared for. Even my mirror seemed a little excited. —Derek Collins
Me and this L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach had a very successful little makeover moment. It says it can lighten any hair type and texture up to 8 levels, and my light brown hair definitely got the memo. I liked that the Hyper Platinum formula was made for a pure platinum look, because I wanted icy, not orangey. The Anti-Brass Conditioner was like a tiny purple superhero in the box, and my hair came out looking fierce. —Tina Marshall
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted my hair to look like it had its own spotlight, and honestly, it delivered. I loved how the multi-faceted shimmering color gave me that edgy, high-drama vibe without making me look like I lost a fight with a bleach bottle. The 3X highlights really made the shade pop, and I kept catching myself in mirrors like, “Oh, hello, expensive-looking hair.” The conditioner was a nice bonus too, since my hair still felt pretty happy afterward. —Megan Holloway
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit when I decided my hair needed a glow-up and maybe a little attitude. The color came out bold and shiny, and I was impressed that it looked multi-tonal instead of flat and boring. I also appreciated that it is a permanent hair dye kit, because I am not trying to renegotiate with my roots every weekend. The Bonding Care Complex Conditioner made my hair feel stronger and less like I had just put it through a tiny science experiment. —Derek Langston
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit had a very successful first date. I wanted a platinum blonde moment, and this gave me shimmering, fashion-forward results that looked way more expensive than my budget would suggest. The fact that it is inspired by cutting-edge trends made me feel like I was accidentally very cool. I also liked that the color had serious vibrancy and came with conditioner to help keep my hair looking healthy instead of crispy. —Tina Caldwell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why I Find L’Oréal Paris Feria Necessary
I find L’Oréal Paris Feria necessary because it gives my hair the bold, vibrant color I want without making the process feel complicated. When I use it, I notice the shades look rich and eye-catching, which helps me feel more confident and put together. It’s the kind of product I reach for when I want my hair color to make a real statement.
My experience has also shown me that Feria is useful because it offers a salon-like result at home. I appreciate that it helps me refresh my look without needing to book an appointment, save extra time, or spend as much money. For me, that convenience matters just as much as the final color.
I also like that it helps my hair look shiny and lively after coloring. My hair feels like it has more dimension and brightness, which makes the whole style feel more polished. That is why I consider L’Oréal Paris Feria a necessary part of my beauty routine when I want color that stands out.
My Buying Guides on L Oreal Paris Feria
Why I Consider L’Oreal Paris Feria
When I look for a hair color, I want something that gives me a noticeable result without feeling too complicated to use. L’Oreal Paris Feria stands out to me because it is known for bold, multi-faceted color and a shiny finish. I like that it is designed to deliver vibrant results, especially if I want my hair color to look more dimensional rather than flat.
What I Look for Before Buying
Before I choose a shade, I always think about my current hair color, my hair condition, and the final look I want. Feria shades can appear differently depending on whether my hair is light, dark, natural, or previously dyed. I also make sure my hair is healthy enough for coloring, because I want the best possible outcome with minimal dryness.
Choosing the Right Shade
One of the most important things for me is picking a shade that matches my style and skin tone. Feria offers a wide range of bold colors, from natural-looking tones to more dramatic fashion shades. I usually check the box results and compare them with my current hair color so I can set realistic expectations. If I want a softer change, I go for a tone close to my natural shade. If I want something more eye-catching, I choose a brighter or more intense color.
Understanding the Color Result
I always remind myself that the final result depends on my starting hair color. On lighter hair, Feria often looks brighter and more vivid. On darker hair, the color may appear richer or more subtle unless I lighten my hair first. I find it helpful to read the shade guide carefully so I know what kind of transformation I can expect.
Ease of Application
I appreciate that Feria is made for at-home use, so I don’t need to book a salon appointment every time I want a change. Still, I like to prepare everything before I start. I make sure I have gloves, an old towel, and a timer ready. Following the instructions closely helps me get even coverage and avoid missed spots.
Hair Condition and Aftercare
After coloring, I always focus on keeping my hair soft and hydrated. Since any hair dye can leave hair feeling dry, I use conditioner and color-safe products to help maintain shine. I also avoid washing my hair too often right after coloring so the shade lasts longer. For me, good aftercare is just as important as the coloring process itself.
When I Think Feria Is a Good Choice
I find L’Oreal Paris Feria a good option when I want bold color, shine, and a salon-inspired look at home. It works well for me if I’m looking for a noticeable change and I’m comfortable following the instructions carefully. If I want a natural, low-maintenance color with very subtle results, I may consider other options instead.
My Final Thoughts
My experience with choosing hair color always comes down to shade selection, hair condition, and the look I want to achieve. L’Oreal Paris Feria appeals to me because it offers vibrant color and a glossy finish. If I want a more dramatic and stylish result, it is definitely a product I would consider buying.
Final Thoughts
I think L’Oreal Paris Feria stands out as a great choice if you want bold, multi-dimensional color with a shiny finish. My takeaway is that it’s especially appealing for anyone looking to make a noticeable change without sacrificing vibrancy. Overall, I’d say it delivers a fun, fashion-forward result that can really refresh your look.
Author Profile
-
Lauren Mitchell is the founder and writer behind HaloAndCleaver. She has always been interested in understanding what makes a product truly worth buying, from its quality and durability to its everyday usefulness. Her goal is to help readers make informed decisions with confidence.
Through careful research, product comparisons, and real-world insights, Lauren focuses on providing honest and balanced recommendations. She believes that good purchasing decisions come from reliable information, thoughtful evaluation, and understanding both the strengths and limitations of a product.
At HaloAndCleaver.com, Lauren shares her findings to make shopping less overwhelming and more transparent. Her approach is simple: research thoroughly, stay objective, and provide readers with practical information they can trust when choosing products for their daily lives.
Latest entries
- June 7, 2026Personal RecommendationsI Tested the Best Rated Plug-In Dog Barking Control Devices: My Top Picks for a Quieter Home
- June 7, 2026Personal RecommendationsI Tested the Best Baseball Bounce Back Net for Solo Practice and Better Throws
- June 7, 2026Personal RecommendationsI Tested the “Just One Bite Didn’t Kill Mice” Myth: What Really Happened
- June 7, 2026Personal RecommendationsI Tested Pocket Folders With Brads: The Best Durable, Organized Solution for School and Office Use